Jacks Bicycle was started in Dearborn, Michigan in 1935. Dora and Edward “Jack” Goocher started with just $55 and a lot of ambition. Jack rented a small wood building on Mason Street in Dearborn next to the Stag Bar. With just four Columbia bicycles purchased from Montgomery Wards, the business was started.

Jack and Dora Goocher ran the business until 1967. Sons, Bob and Don, took over the business and ran it until 1976, when Bob retired. Don Goocher has now turned the business over to his two sons, Brian and Scott Goocher, the grandchildren of Jack and Dora Goocher.

Jacks’ Bicycle now has two locations, one Dearborn on Michigan Avenue, and the other in Monroe. Jacks’, at one time, had four locations. The Mason street store was closed in 1955. The city condemned the building to put in a parking lot for the businesses on Michigan Avenue. Jacks’ bought the building on Michigan Avenue and moved to it’s current location and has been doing business since. The store in Lincoln Park was sold and the other two other stores were closed. The Monroe location was opened in December of 1994 by grandson Scott Goocher. Brian Goocher runs the Dearborn store.

The Goocher family has always been the entrepreneurs. During the Second World War the family manufactured tricycles. 10,000 tricycles were made in three sizes, 12”, 16”, and 20”. They were sold all over the country since all other bicycle manufacturers were in war production. The government shut down the tricycle business because they were using too much steel in the manufacturing process. Jacks’ employed forty people in their tricycle factory during 1944.After all the manufacturing costs were taken into account, the family made one dollar profit per tricycle.

Jacks’ has always been a family store. They are now seeing people bring in their grandchildren and great-grandchildren to buy bicycles. The store has always focused on giving great quality service that is what has kept people coming back. They also support cycling in many ways, working with the boys club, teaching Boy Scouts the Cycling merit badge, working with cycle clubs to promote cycling, putting on bike rodeo’s and safety talks, and sponsoring bike racing teams.

In 1992 Jacks’ saw opportunity with the internet and was the second bicycle dealer in Michigan to have a web site. The web site has grown steadily and now sell over 25,000 items on their web site.

In 1998 Jacks’ sponsored a show of the Schwinn freestyle team. The freestyle team performed twice and signed autographs between and after the shows. The riders had been seen on the X Games. Some of the riders were Jay Mirron, Dave Osato, Andrew Farris, and Joey Garica. Jacks’ also sponsors ten BMX riders. The team consisted of two girls and eight boys. Within the first year of the team, we had two Number One riders in the state and two more in the top five in their age graphs.

In 2005 Jacks’ started Industrialbicycles.com.Industrialbicycles.com has grown very quickly and is in now the largest seller of three wheel bicycles in the country.Industrialbicycles.com sells heavy duty two and three wheel bicycles to the US government and many different factories and businesses.Industrialbicycles.com has sold their products in over thirty different countries.Industrialbicycles.com sells heavy duty bicycles and tricycles, recreational bicycles and tricycles, special needs tricycles and high performance tricycles.

In 2008 Jacks’ Bicycle was rated the best bicycle store in Michigan by the Detroit News and Free Press.

In 2014 Jacks Bicycle was feature on the front page of the Wall Street Journal featuring the explosive sales of our adult tricycle business.

Professional bicycle fitting has always had a high priority at both Jacks’ stores.Jacks’ has had certified bicycle fitters on staff since 1995.Jacks’ has fitters certified by Fit Kit, Slowtwitch, Body Scan and BG Fit (Specialized)


The Dearborn store is located at 24308 Michigan Avenue, a half a block west of Telegraph. The 5,500 square foot store carries about 500 bikes in stock at any one time. The Monroe store is located at 206 South Monroe Street in downtown Monroe. The Monroe store carries around 250 bikes in stock.The two stores sell road, mountain, comfort, hybrid, cycle cross triathlon, BMX, kids and adult tricycles.


The Goocher Family will continue to service the cycling community for many more years. Their passion for cycling and quality runs deep. The grandchildren have now taking over and carrying the torch that their grandfather lit.